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The whole story · Chapter 4 of 5
04

The world around him

Why a mother comforts her son differently from her daughter, why caring for your child costs you 26.4% of your salary, and why we pay so much for the aftermath and almost nothing for prevention. In the end, we all pay that bill.

± 10 min read
● The unwitting guards

Women, parents and employers keep it in place too, without meaning to.

The previous chapters were about the man, and about men among themselves. This chapter is about the world around him: at home, at work and in society.

Nobody does it on purpose. It sits in habits we barely notice, in a mother, a partner, a manager. And it starts with the people who love a boy most: his parents.

Researchers at Emory University had fathers of young children wear a small recording device for days on end, at home, and looked at what they said. With daughters, words like crying, tears and lonely came up. With sons, words like best, win and top, and there was more rough-and-tumble play. When the child called for dad, a daughter got a quicker response. The same pattern has been found in mothers.

All loving parents. Nobody doing this deliberately. Yet the daughter learns to talk about what she feels, and the son learns to perform. That’s how a boy picks up the rules before he can understand them, without anyone ever explaining them.

Researchers swapped the clothes of two toddlers and gave them different names. Without noticing, the volunteers picked toys that matched the gender they thought they saw.
Lines you catch yourself saying
“What a strong boy you’re.”
To your son. To your daughter: what a sweet girl you’re.
“Come on, you’re a big boy.”
To a four-year-old who is scared of the needle.
“You’re the man, aren’t you?”
When something needs sorting or carrying.
“Don’t make such a fuss, man.”
To your friend who says he’s not doing great.
“You’re too nice.”
To a man who shows a softer side.
“Boys will be boys.”
When something goes too far and no one steps in.

Ask someone about one line and he shrugs. That’s not so bad, surely. On its own, every line does look small.

But a boy doesn’t hear them on their own. He hears them thousands of times, from everyone around him, from the day he is born. And every time he learns the same thing: a man is strong and steady, and keeps what he feels inside. And we pass that lesson on without noticing, because it’s how we were taught ourselves.

And it doesn’t only apply to men. Women have learned too what they’re supposed to find attractive: a man who absorbs everything, is always strong, never doubts. That carries through into dating, into relationships, into what is silently expected of him.

This isn’t a reproach. Men and women grew up in the same culture and pass on the same signals, while that lesson makes nobody happy any more. Seeing it’s exactly where the unlearning starts, together.

And it doesn’t stop with the people around him. At work there’s a price tag on it too.

● What it costs a man to step out of line

Caring visibly costs a man on average more than a quarter of his remaining career earnings.

On the talk show sofa we talk more and more about the new man. At work we still reward the old one. Average from US research on the ‘flexibility stigma’ (Coltrane et al., 2013); for women it was 23.2%. There’s no Dutch replication.

IncomeThe moment of choiceLater in his career26.4%less income
He keeps his caring duties invisibleHe visibly puts his family first

Two men with the same job. One drops a day to watch his children grow up. The other doesn’t.

Almost every father wants to be there for his children. To be around while they’re small, to put them to bed himself, to know what is going on at school. Those years come only once.

It costs him, though, and not simply in fewer hours and less pay. Even at equal performance, men who care visibly are seen as less committed, and that counts in reviews and promotions. In practice the ideal worker is still the same man: someone without visible caring duties, always reachable, who leaves his feelings at home.

And the employer pays for that as well. Your best people are often the ones who keep up the act longest. Until they break down, or resign. And in a team where admitting a mistake feels like losing face, nobody dares put forward a better idea or contradict the boss. While it’s precisely working together and sensing what is going on that now count for more than what anyone can do on their own.

As long as that’s the price, going along with the old norm isn’t weak. It’s simply the rational choice for a family.

But that price isn’t a law of nature. Employers set it, and together we can change that. Just as we can change the way we tackle this as a society.

● How we tackle it as a society

How do we keep her safe?

We have been asking that question for decades, and every time we look for the answer in her: make her more resilient, better protected, more alert. Necessary work. But once again it puts the responsibility mainly on the woman. We look at the place where the violence lands, and hardly at the place where it starts.

Killing of womenEvery 8 days

a woman is killed in the Netherlands (44 in 2024). In over half of cases by a (former) partner. The Public Prosecution Service (OM) also registered 24 cases separately as femicide in 2024.

Sexual misconduct1 in 2

girls and young women under 25 have at some point experienced physical sexual misconduct: from unwanted kissing and touching to sex against their will. 1 in 5 have been forced into sexual acts.

Valuable work has been done for decades, by the police, support services, shelters and schools. Still those figures barely move, not because that work falls short, but because it almost always comes after the violence.

● And what it costs us all

We pay for the damage, not for the solution.

Repairing it afterwards isn’t only too late, it’s also hugely expensive. Domestic violence alone costs the Netherlands an estimated €6.8 billion a year, over 0.8% of gross domestic product in the year the estimate refers to (2019). That works out at around €380 per inhabitant, every single year. We could do far more useful things with that.

€336m on tackling it and prevention€6.8bn in damage per year

For every €100 that violence costs us, we spend about €5 on tackling it and prevention. The rest of that damage, injury, healthcare, police, courts and work that doesn’t get done, has already been done by then.

And the damage of the male role itself, men who drop out, relationships that fall apart, fathers who barely see their children, appears in no budget at all.

Turn that around and invest at the source, and it pays off in at least three places at once.

Dividend 1

Healthcare

A man who suppresses tension for years pays for it with his body: cardiovascular disease, addiction, suicide. Add the care women need after violence, and you see how much suffering and how much cost could be prevented here.

Dividend 2

Productivity

The norm of the always-available employee produces burnout and people who quietly check out. Where someone can say in time that they’re struggling, fewer people drop out, teams work together better and less talent is lost.

Dividend 3

Safety

A large part of the work of the police and the judiciary goes to escalations that start with men who can’t handle the tension inside themselves. Every escalation that doesn’t happen saves enforcement, courts and prison places.

● The sum

This system no longer works for anyone.
And still we all pay for it.

She pays the highest price: her safety, and sometimes her life. That isn’t the same as what it costs him, and it shouldn’t be. But he pays too: with his health, and with the people who never really got to know him. And together we pay the bill, year after year.

The good news: together we can build systems that bring these costs down. Not by treating symptoms, but by working on the core of the problem. Men, women, parents, schools, media and employers: together we shape this culture, and only together can we change it. That’s why we’re bringing those parties together in the EchtMannelijk Alliance.

Read chapter 5 for what the man who does step out of this looks like.