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← All the ways to join in

For Dutch public figures & creators

Lend your face
to the movement.

A new norm around masculinity only lands when people see it carried by faces they trust. Your reach and your credibility are exactly what this movement needs to break through.

How you join in

01

Your face & voice

Appear in the campaign: a portrait or video in our design, or a short statement in your own words.

02

Your own channel

Make your own content in your style and your words, with our hashtag (#EchtMannelijk) and message. You know best how to reach your people.

03

Your network

Know someone who would want to carry this story too? Introduce us, or invite someone from your own circle. A good word from you opens doors we can’t open ourselves.

What we ask of you

  • The nerve to put your name and face to a constructive, non-moralising story.
  • Room around the launch (Sept/Oct) for a shoot or a post of your own.
  • Keeping the tone: we speak to men as allies, not as the problem.

What you get from us

  • A toolkit with design, hashtags and ready-made building blocks (arriving before the launch).
  • Guidance and coordination, so your contribution fits and nobody is caught by surprise.
  • A place in a long-term movement, not a one-off action.

Are you in?

Send us a short note on who you’re and what you’d want to contribute. We get in touch personally and think it through with you.

Sign up by email →

Rather read the story first? Take a look at the whitepaper.