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Press kit

Material for the press.

Everything you need to publish about #EchtMannelijk: documents, images and a contact person. Free to use with attribution.

About the movement

#EchtMannelijk is a Dutch movement that wants to change the picture of what a man is supposed to be. From an early age, men learn the same rules: always be strong, never doubt, stay in control. Those rules exhaust them, and in the extreme they make women unsafe. About three in four men no longer endorse that norm, and yet together we keep it in place: at home, at work and in the locker room. That figure comes from Australian research among more than 3,500 men; a Dutch measurement does not yet exist. That is why the movement targets the source instead of the consequences. The movement was developed by The Nami Foundation and has the ambition to grow into a national partnership: the RealStrength Alliance.

Documents

Press release Coming soon ○ Interview with Ilia Coming soon ○

Images

Campaign imagery and portrait, free to use with attribution to #EchtMannelijk. Click an image to download.

Billboard beside the A2 motorway Billboard, A2, motorwayPNG ↓ Billboard in Utrecht Billboard, UtrechtJPG ↓ Bus shelter poster in Utrecht in the evening Bus shelter, Utrecht, eveningPNG ↓ Digital advertising column in Utrecht Digital column, UtrechtPNG ↓ Information panel in Utrecht in the evening Information panel, Utrecht, eveningPNG ↓ Information panel, Utrecht, videoMP4 ↓ Portrait of Ilia ten Böhmer Portrait, Ilia ten BöhmerJPG ↓

Press contact

Media contact

Ilia ten Böhmer

For interviews, image requests and background briefings.

echtmannelijk@wearenami.com →